Moody French Cooking Vignettes: The Future of Food Magazines?


Photographer William Hereford produced what he thinks could be just the thing for cooking magazines looking to make the leap to tablet technology. His short-form, wordless vignettes which he describes on his blog as "a kind of experiment combining typeface typical of magazines with video which has been shot and edited to feel like a still photograph" feature lush video of a meal being cooked overlaid with text describing the ingredients, processes, and helpful notes. It's like watching a tightly edited cooking show on mute, with the (literate, copyedited, beautifully laid-out) closed captioning on.

Looking past the practical quibbles of Hereford's example no quantities or measurements for ingredients; instructions spare almost to the point of abstraction; the puzzling soundtrack choice of Yves Montand's super-depressing song of regret "Les Feuilles Mortes" this three-minute guide for a dinner of seared duck breast, roasted potatoes, and green salad is a striking step toward the integration of passive and active cooking instruction. The iPad is already considered the great killer of cookbooks will it turn the food magazine world upside down too?

Is This The Future Of Food Magazines? [Picture Show/NPR]