ESPN tells us that on Friday, their ESPN Match Truck will sell items inspired by the street foods of World Cup participants and created by Food and Wine Best New Chef Roy Choi of the Kogi truck. The mobile billboard debuts from 7 a.m. till 9 a.m., when its high-definition screen will be playing the South Africa versus Mexico game, and itll broadcast all other games, across the five boroughs, for the remainder of the Cup. You can see the menu here. Its not the only new instance, after the Ben & Jerrys truck, of pop-up truckvertising.
The Bahamas are promoting fun in the sun via a Treats & Tweets truck that will give away Bahamian food ("Bahamian Mac & Cheese, Junkanoo Drumsticks and virgin Bahama Mammas") from 11 a.m. till 3 p.m. every day through Friday. For locations, you know where to turn.