Culinary Twitterings

Richie Nakano Rises From the Ashes of a Social Media Firestorm

Photo: Jesse Friedman/Beer & Nosh

Chefs may want to think twice before over-Twittering their soft-openings following the cautionary tale of Richie Nakano and Hapa Ramen. As you’ll recall, his pop-up event of a few weeks back was so massively well publicized (and the San Francisco eating public’s pent-up demand for good ramen so great), that Nakano and his crew were basically bailing water out of a submerged boat from the get-go — and an electrical short at the Coffee Bar space didn’t help. Cue the double-edged sword of social media, as Facebook, Yelp, Twitter, and several blogs suddenly became “tools of negativity against us.” Nakano writes on the Scoop today about his nightmare, and vows in future to “utilize these new tools in the smartest way possible.”

A Social Network Rollercoaster: Reflections on a San Francisco pop up restaurant [Scoop]
Earlier: Richie Nakano Defends Himself Against Aggressive Yelper [Grub Street]

Richie Nakano Rises From the Ashes of a Social Media Firestorm