New Endorsements for Humm, White

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Photo: Patrick McMullan

Eleven Madison Park's Daniel Humm is shilling for Victorinox Cutlery these days, but that makes more sense than dragging Michael White into the strange marriage between the James Beard Foundation and Mercedes-Benz. "Sharing the same commitment to heritage and excellence makes Mercedes-Benz and the James Beard Foundation a natural fit," a press release assures us. Michael White's part of the deal is creating "innovative picnic appropriate recipes" for an upcoming Mercedes-Benz promotion.