Stay out of places that don't want you, Union Square Hospitality Group COO Randy Garutti urged other fast-food restaurateurs in an interview with trade publication QSR. The Nolita Shake Shack was abandoned after [cruel, burger-hating] neighbors protested the plans. We looked at that situation and said, Thats not something we have to fight against, Garutti told QSR. We want them to be thrilled theyre getting one, and obviously thats not the case here. When a Shake Shack is coming to town, we want people to say, Wow, were getting a Shake Shack in our neighborhood!
5 Tips From Shake Shack [QSR]