marketing gimmicks

Chocolate Bar Invites Spies to Come In From the Cold

Chocolate Bar Invites Spies to Come In From the Cold

Photo: Courtesy of Chocolate Bar

We’ve seen many an awkward promotion play on current events (Spitzer cocktails, etc.), but Chocolate Bar is really pushing it. Referring to a Times article that mentions an unnamed coffee shop that served as a rendezvous point, a publicist asks us, “What was the 8th Ave coffee shop where the Russian spies were up to their skullduggery? Was it Chocolate Bar?!” Uh, no, it wasn’t: As made clear by a Daily News article that also mentions Anna Chapman partying at Tenjune and Pink Elephant (the Post also mentions the Thompson Hotel, Greenhouse, and Juliet), the coffee shop in question was a Starbucks at 46th and Eighth Avenue. Don’t get too cute, Chocolate Bar.

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