PBR Goes for $250 Million

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So much for that grassroots effort to put Pabst Brewing Co. in the hands of PBR drinkers. The AP picks up a Wall Street Journal report that the company is in the process of being sold for about $250 million to C. Dean Metropoulos, who is said to have the financial backing of General Electric Co. The food investor, who also bought Vlasic, now controls the entire hipster diet: pickles and PBR.

Report: Pabst Brewing to sell to Metropoulos [AP]