NYC Icy Reopens (Again) in the East Village


Deeply beloved frozen-confections seller NYC Icy has closed and reopened and closed so many times that we've practically lost count. And now they're opening again the Feed reports that starting tomorrow, 100 Avenue A will be home to the latest NYC Icy shop, with a rotating roster of 200 flavors of ice cream, gelato, sorbet, and other frozen scoopables. That doesn't mean we're in the home stretch: The shop is just a six-month pop-up experiment. Still, if it takes off, look for more NYC Icy locations planting their flags elsewhere around town. [Feed/TONY]