Jack’s Stir Brew Coffee Lands at Dulles International, Preaching the Fair-Trade, Shade-grown Gospel to Bleary-eyed Commuters
Jack Mazzola has gradually grown his stir-brewed–coffee concern from its rustic Greenwich Village home base to a cafe at the Seaport, plus a few interborough partnerships with Rice restaurant, and a forthcoming truck, soon to roam the Rockaways. But his first expansion beyond city limits came via an unexpected fast-food overture: Chipotle founder Steve Ells, a Jack’s regular, approached Mazzola about setting up shop in the burrito outpost at Virginia’s Dulles International Airport in Terminal B.
After much shuffling of corporate paperwork and legal mumbo jumbo, Mazzola hopped a shuttle last month to oversee installation of his patented stir-brew technology. If all goes well, this might be the beginning of a larger co-branding experiment (after all, there are currently nearly a thousand Jack-less Chipotles). At the very least, New Yorkers traveling to and from D.C. can be guaranteed a taste of home and a very alert flight.