Marketing Gimmicks

Absolut Brooklyn: A Spike Lee Joint

Photo: Courtesy of Absolut

Absolut Boston wasn’t exactly a hit with our tasters, but the fourth installment in the city series promises a bit more flava. In what might be his weirdest marketing appearance since those Fresh Direct ads (and Absolut’s hippest campaign since they teamed up with Tim & Eric), Spike Lee is collaborating on Absolut Brooklyn, a $24.99 blend of ginger and red apple (after the Big Apple). Hey, whatever makes the F train tolerable.

Absolut Brooklyn: A Spike Lee Joint