Otarian Guilts You About the Carbon Footprint of A Beef Burger

Photo: Courtesy of Otarian

Otarian, a budding vegetarian chain that claims to be the first to label menu items with their carbon footprints, has opened following a party attended by Vanessa Williams (according to Food Writer’s Diary), as well as Mary-Kate Olsen and Mark Indelicato (according to Pop Sugar). The first time Marion Nestle and an Olsen twin were in the same room? Highly likely. The menu includes “Carbon Saving Combos” that save three kilograms of carbon compared to beefier menu options (owner Radhika Oswal, who is the daughter of an Australian billionaire, tells Planet Green that those three kilograms are the equivalent of a seven-mile car ride). You can decode the full menu at Otarian’s website.

Otarian Menu

Otarian, 154 Bleecker St., nr. Thompson St.; 212-614-6834
Otarian, 947 Eighth Ave., nr. 56th St.; 212-489-3270 (opening soon)