trends

Lamb Is Still Maybe, Sort of, Possibly the Next Big Thing?

Lamb Is Still Maybe, Sort of, Possibly the Next Big Thing?

Photo: iStockphoto

It was over two years ago that the American Lamb Board unleashed its scantily clad “lambassadors” on Sobe and a year later that trend-spotters started taking notice — last September, we even wondered whether lamb could ever be the new pork. Of course, that hasn’t happened (though Times honcho Arthur Sulzberger recently showed up at the Brooklyn Lamb Takedown!). Nevertheless, the AP is determined to bring our attention to lamb’s “hip new attitude”— Market Table, at least, has been selling more lamb and fewer steaks.

Lamb racks up fans with new cuts, hip new attitude [AP]

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