Harvard Business School Turns to Noah Tepperberg


Noah Tepperberg and Jason Strauss will meet with Harvard Business School students today to discuss "the business of nightlife." In February 2009, three HBS students wrote a case study on Marquee (worth reading) addressing such issues as "filler crowd" and the need to build a strong client base. "When I am going out early in the week, on a Monday or Tuesday, I know I am going to run into many people who are serious about going out. Those are the people I like to invite to Marquee," promoter Jonathan Schwartz told the researchers. Tepperberg and Strauss will be available, along with a few doormen, to provide similar insights to America's future executives.

Harvard Students to Get Nightlife Lesson [NYP]