UrbanDaddy pulls the curtain off the relaunch of One Little West 12, and it looks like the One Group has done something similar to Steve Hanson turning nearby Level V into 675 Bar. Designer iCrave (who also did sister venue STK) has ditched the previous venues dated lounge dcor and, by the looks of the interior shot, replaced it with something totally wacky: There's art made out of slot machines, mechanical sculptures tacked to the ceiling, lighting that looks like robotic jellyfish and chairs made out of old street signs and streetlights (art imitating traffic). The multiculti menu, meanwhile, also seems to take a cue from 675 Bar and runs the gamut from short-rib stroganoff to chicken and waffles to disco fries theres even a nod to the tater-tot trend! The Collective, as this little adventure in down-marketing is called, opens Monday.
The Collective, 1 Little West 12th St., nr. Ninth Ave.; 212-255-9717
Meatpacking's New Crazy Zone [UrbanDaddy]