Marketing Gimmicks

Laurent Tourondel Stocks Food Truck With Free Sliders

Photo: Jason Kempin/Getty Images

Laurent Tourondel may be out at BLT Burger, but Tabasco has tapped him for his slider recipe. Tourondel has designed the menu for a so-called “Tabasco Hangover Headquarters” food truck, and on March 18, the day after St. Patty’s, the rig (but not Tourondel, it seems) will serve hangover grub like a bacon pizetta, sirloin sliders, and a corned-beef-hash with sunny-side-up-egg sandwich, plus virgin Bloodys. And it’ll all be free! So if waiting in an epic line is precisely what you want to do while you’re in the grips of hangover hell, try your luck between 7 and 9:30 a.m. at 48th Street between Fifth and Sixth Avenues, or at 26 Broadway near Bowling Green from noon till 2 p.m.

Laurent Tourondel Stocks Food Truck With Free Sliders