Fire Hook Truck Tries Adding Heat to Korean Tacos

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That's a spicy logo!
That's a spicy logo! Photo: Fire Hook

This Saturday on Abbot-Kinney, we ran into Fire Hook BBQ, a new food truck that launched quietly a month ago but still has only 28 Twitter followers and even fewer updates. While even the most creative ventures within this trend have to deal with "Kogi rip-off" accusations, Fire Hook has hardly reinvented the wheel here, touting "Korean spicy BBQ tacos," plus burritos, quesadillas, and sandwiches with kalbi, shrimp, and terriyaki chicken. The truck bears a logo of a massive chile pepper, but does it bring the heat?

That's a spicy logo!
That's a spicy logo! Photo: Fire Hook

Scanning the "series of tubes" we call the internet, Yelp turns up just two reviews with the general consensus that while the meat is a little spicy, the rest of the taco does not sustain any excitement. LosAnjealous takes it even further, stating that "nothing about the truck is inspired." Perhaps Fire Hook’s low-profile means it is simply ironing out problems–which might or might not start with that motherlode of unmelted cheese we see– or maybe they need a new concept way beyond Korean tacos to match a fairly original name. Time will tell, though you can follow the truck on Twitter.