In more SBE-related news, one-time company guy and atypical 944 Los Angeles editor Brent Bolthouse is opening a lounge named Trousdale with Guy Starkman in the former space of Blowfish Sushi across from new SoHo House. Bolthouse partner Jennifer Rosen is also on-board, in addition to Starkman’s co-conspirator on the Guy’s reopen, Darren Dzienciol, who’s greatest trick until now was convincing us he didn’t exist. Or was that Keyser Soze? Anyway, find out what this promotion juggernaut is planning at Trousdale below.
Bolthouse, in a press release that sets the hyperbole high by introducing him as the man who “virtually invented Hollywood nightlife,” promises Trousdale will be the new Hyde, which probably doesn’t sit that well with current Hydes. Designed by Built Inc’s John Sofio, the interior is dark wood with marble pillars and giant booths, with a huge mirror-and-mosaic-adorned marble-topped bar and massive chandelier at the lounge’s center. Sorry, we meant “ultra lounge,” which is what Trousdale calls itself.
The menu is being designed by Dana Flores, a former chef for Demi Moore who opened Bread & Wine, caterers of events for Vanity Fair and Louis Vuitton and the new lounge’s event caterer, with her husband Daniel, who owns Tasca Wine Bar. We haven’t seen the menu yet, but are told “contemporary and classic cuisine” will be served, with a discernible shot of comfort. We hope that means SBE and Bolthouse will start slinging burgers at each other across Sunset. Meanwhile, isn’t this place going to cause the exact problems neighbors were stressing SoHo House about across the street?
Trousdale plans to open next Tuesday, March 9th. 9229 Sunset Blvd. Beverly Hills 310-274-7500.