App-etizing

Martha’s Got an App For That

Martha Stewart entered the iPhone app fray today with Martha’s Everyday Food: Fresh & Easy Recipes. The app allows the user to create shopping lists of ingredients for specific recipes from the archives of Everyday Food. Today is also the release date for Martha’s 70th book from Clarkson Potter, Everyday Food: Fresh Flavor Fast (say that three times fast), according to LA Weekly. We’re pretty certain Martha herself had little input on the final product, which was authored by the elves back in “The Kitchens of Martha Stewart Living,” but perhaps she penned a pithy introductory page about how these are some of her *favorite* weeknight recipes, which is of course a lie to make housewives believe like she’s just like them.

What Would Martha Do: Martha Stewart Launches an iPhone App [LA Weekly]

Martha’s Got an App For That