Last May, word was that the owner of the hip-hop IHOP was going to be the New York franchisee of Elevation Burger, the organic burger chain based in Arlington, Virginia. It’s uncertain whether that panned out — Crain’s now reports that Daniel Magnus just signed a franchise deal to open seven locations here. Magnus was formerly chief executive of Metro New York, and he expects the burger business to have “more stability than I had in my last career.” And so we have another media type seeking out the security of the restaurant business. Which says nothing good about the state of the media industry.
From publisher to burgermeister [Crain’s]