casting calls

Food Network Wants Rookie Restaurateurs to Submit to the ‘Canadian Gordon Ramsay’

At the end of December, the Food Network released a trailer for The Opener, a new show starring one of the hosts of Restaurant Makeover, David Adjey, a.k.a. the “Canadian Gordon Ramsay.” The chef, once a private toque for Dan Aykroyd and now a consultant on the Toronto scene, is seen coaching a couple of New Orleans frat buddies in the art of opening a restaurant, but he needs more strivers and schmucks to enlighten. If you’re planning to open a restaurant sometime this year and wouldn’t mind some free advertising on the Food Network, read the casting call that just came our way.

Are you about to open your first restaurant? Are you overwhelmed? Overworked? Overdrawn? If so, the Food Network wants you.

In this new documentary series Iron Chef and star of Restaurant Makeover, Chef David Adjey helps first-time restaurateurs open their dream restaurant - often with their life’s savings on the line. Dave is a rock star in the restaurant world - untamed, smart and North America’s most sought-after consultant. He’s both an artist and a bottom-line guy and knows that food must be delicious and profitable.

Whether you’re planning to serve Global Fusion Cuisine or gluten-free burgers, nouvelle pub grub or corn-themed desserts, he’ll help clarify your vision and identify problems. With the clock ticking towards opening night it won’t be easy, but for Dave, that’s the fun of it.

We’re looking for variety and creativity-in each episode our resto rookies are utterly different from one another, and so are their dreams. David commits himself to doing whatever it takes to get the doors open, and the business spun for success…..

If you’re a first-time restaurateur opening your place between now and December 2010, contact us at theopener@franticfilms.com or 416-324-8537 ext. 331 or 324.

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