For all the ink that we (and others) have spilled building up Graham Elliot Bowles’s sandwich concept Grahamwich, you’d think it was a brick-and-mortar shop that daily delivers bread-encased heroin directly into our veins, and not just a dreamy Graham Elliot offshoot that doesn’t even have a location yet, let alone an opening date. As of yesterday, at least, it now has a website — grahamwich.com — and while there are precious few words to be found there, we certainly can attempt to read as much as possible into the foodstuffs that comprise a repeating background pattern. Clockwise from top:
As we all know, soft-serve is so hot right now. It was Food & Wine who confirmed Grahamwich’s foray into that arena, noting that the shop will feature “seasonally focused soft serve ice creams” with “toppings like Pop Rocks and dehydrated berries.”
This is a new one — at least, for the Grahamwich menu. Bowles has already proven his popcorn cred with the white-truffle version that diners at Graham Elliot get in lieu of a traditional bread basket. It made its leap to the masses when it was featured on his concession menu at Lollapalooza. Can we expect crazy-flavored kernels at Grahamwich? Sounds both plausible and delicious.
Bowles has already copped to the fact that he’s planning on making housemade fizzy beverages, in flavors like orange-cardamom and galangal-ginger ale. We’re more intrigued by the fact that when we squint a little, we see what looks awfully like a pig on the label of this illustrated soda bottle. Bacon bubbly?