Uh-Oh: SpaghettiO’s Inventor Dies

By
Donald Goerke
Donald Goerke

Let’s all take a moment to mark the passing of Donald Goerke, the man who dreamed up SpaghettiO’s back in the 1960s. His obituary explains how he came up with the signature shape: “Mr. Goerke was marketing research director for the Franco-American division of Campbell. Hoping to boost sales, his group considered different pasta shapes that would appeal to children, including baseballs and stars. He decided to go with O’s. ‘We wanted to keep it simple,’ he told a reporter.” With the recent death of Quarter-Pounder inventor Al Bernadin, it’s been a rough month for fast food pioneers. [Inquirer]

Uh-Oh: SpaghettiO’s Inventor Dies