marketing gimmicks

Tasti D-Lite, SushiSamba Find Dumbest Possible Ways to Use Twitter

Tasti D-Lite, SushiSamba Find Dumbest Possible Ways to Use Twitter

One-upping fro-yo social-networking attempts such as Club Mango (by the way, Red Mango's newest flavor is cocoa), Tasti D-Lite is offering loyalty reward cards that let you earn points toward a free purchase, and that also post a message to your Twitter (“I just earned TastiRewards points at Tasti D-Lite”) every time you buy ice cream. So all of your friends can see just how much of a little piggie you are. And here’s another questionable use of Twitter: Glutton for gimmickery SushiSamba sent us a press release about a “tweet-up” it’s hosting tonight at its locations across the country, in which diners will have conversations via Twitter while they dine on “twitteROLLs.” Ugh. Thankfully, another blog has written this up so we don’t have to.

Tasti D-Lite rewards customers who tweet [NRN]
Tuesday’s Foodie Forecast: Tweet Up Sashimi? [Steve Dolisnky]

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