Boulud Is Blowing Up: Daniel Signs With ‘Über’-Agency IMG


Like few other high-profile chefs aside from perhaps Thomas Keller, Daniel Boulud has the reputation of spending more time in his restaurants than on the boob tube, but that hasn’t stopped him from signing on with IMG (the management company that represents Tiger Woods, Roger Federer, and others) for what a press release calls “exclusive management and representation on a worldwide basis for marketing, endorsements, speaking, broadcasting, licensing and merchandising.” The release’s headline says the chef plans to “pursue new business opportunities to expand his brand.” So there you go — with Ripert (another chef who’s traditionally been seen as a kitchen toiler rather than a “personality”) now lending his name to a TV show, a wine club, and such, Boulud is poised to get in on more of that sweet action, too.

IMG Signs Chef Daniel Boulud for Exclusive Worldwide Management and Representation [Marketwire via Eater]