Marketing Gimmicks

Boulud Gets Into the Food-Truck Game (For a Day)

Photo: Patrick McMullan

A source tells Midtown Lunch that Daniel Boulud will be manning a pop-up food truck similar to David Chang’s pop-up cart. Our own source confirms it’s a go and tells us we can expect Boulud to hit the street (and offer some competition to the Restaurant Week truck) on Monday, February 8. [Midtown Lunch]

Boulud Gets Into the Food-Truck Game (For a Day)