There Are Now Eldridge Baseball Caps

Photo: Courtesy of the Eldridge

What would be the cherry on top of your White Castle couch pouch or your Avoid the Noid T-shirt? How about a baseball cap celebrating the Eldridge and its $26 drinks? Matt Levines hospitality group, ML Creative Group, has teamed with New Era to make 144 of these lids, and theyll be exclusively distributed by The Eldridge to folks like Think PRs Claudine Gumbel, photographer Jerritt Clark, and DJ Manero. So dont even think about trying to find them in Chinatown. Question to the Eldridges doorman: Would this make it a cinch for someone to get in, or does it mean theyre trying too hard?