Marketing Gimmicks

Let Bon Appétit Be Your Sommelier

Bon Appétit is the latest media company (after the New York Times, Zagat, and others) to launch a wine club. Membership ranges from $47.99 to $148. Is it because of smart ideas like these that the magazine beat out Gourmet? [Uncorked]

Let Bon Appétit Be Your Sommelier