Bibimbap Chain Sets Sights on Saturated City

Bibimbap Photo: Joyoisty via Flickr

Korean food conglomerate the CJ Group sounds excited to roll out an international chain of restaurants specializing in bibimbap at $10 an order. The stores, named BBGO, are part of the group’s effort to “promote Korean cuisine” worldwide. Their first (mis)step? Coming to L.A., where they will immediately find themselves competing with many hundreds of restaurants in the country’s capital of Korean cuisine. [Joongang Daily]