The Calbi Truck Storms Universal Studios

Calbi Truck
Calbi Truck Photo: Hadley Tomicki

Calbi Fusion Tacos and Burritos, often saddled with the moniker “that Kogi imitator,” has set up shop at Universal Studios for a three month stint ending on January 31st. We noted last month that Calbi is the first truck to offer franchise opportunities, so plunking down in tourist-frenzied Universal sounds consistent with those aims. Perhaps Baja Fresh pulled a few corporate strings to get them in there. John Lee, President of Calbi, tells Yahoo! Finance that the move has been more successful than cherry-picking Chef Choi’s clientele, with a 400% increase in sales over the Halloween weekend. It sounds like placement in a major theme park is merely the beginning of Calbi’s growth as the company’s James Walker indicates “we look forward to further expansion in all potential markets.”

Calbi Fusion Tacos and Burritos Takes Residence at Universal Studios, Hollywood [Yahoo! Finance]