Marketing Gimmicks

Subway Hero

BusinessWeek takes a look at Stuart Frankel, the Subway franchisee in Miami who started a revolution by being the first to serve $5 Footlongs. After Subway went nationwide with it, the deal netted the company $3.8 billion. The best part of the article is when Jared gets serenaded (taunted?) with the song. [BusinessWeek]

Subway Hero