marketing gimmicks

Joan Cusack Hops Aboard the Cupcake Truck

Joan Cusack Hops Aboard the Cupcake Truck

Photo-illustration: Mary-Louise Price; Getty, A Dose of Ship Boy Flickr, Cupcake Stop flickr

Remember that episode of Celebrity Apprentice in which they raised money for charity by driving cupcake trucks around? Well, now that there actually is a cupcake truck, it’s happening in real life! Sort of. A press release informs us that the five-month-old Cupcake Stop truck was a “pioneer” in the mobile eatery trend (highly debatable) and goes on to tell us that on November 10, Joan Cusack will be serving cookies out of the truck in return for donations to Cookies for Kids’ Cancer. If you want to be served by a real-live celeb (who’s slightly more likable than Andrew Dice Clay), here’s the day’s schedule.

11 a.m.-12:30 p.m. ROCKEFELLER CENTER
South Side of West 50th Street, between 5th Avenue and Rockefeller Plaza

1-2 p.m. BRYANT PARK
South Side of West 41st, between 6th Avenue and Broadway (closest to 6th Ave)

2:30-3:30 p.m. TIMES SQUARE
North Side of 46th Street, between 7th and 6th Avenue (closest to 7th Ave)

4-5 p.m. GRAND CENTRAL STATION
West Side of Vanderbilt Avenue, between 42nd & 43rd Street

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