After the Observer reported that Trader Joe’s is coming to Chelsea, we received another intriguing tip about the possibility of Fairway coming to the former Tower Records space on West 4th Street between Broadway and Lafayette. It’ll be occupied by the Brooklyn Flea’s holiday market starting November 27, but are there signs that Fairway wants to become a permanent resident?
The other day I saw a bunch of Fairway executives (sporting Fairway logo embossed golf shirts and carrying clipboards) snooping around the former Tower Records vacant space on W4th between Lafayette and Broadway. Suffice to say that would be an ideal Manhattan spot for them since there are barely any grocery stores in the area and the only competitor would be Whole Foods on either the Bowery or Union Square. And as we’ve seen uptown and in Paramus, NJ—where both Whole Foods and Fairway most recently opened—there is definitely a Whole Foods-Fairway supermarket war underway. So, if you ask me, the numbers just add up to Fairway Noho!