Marketing Gimmicks

Even in a Blizzard, All Anyone Really Wants Is to Eat a Sandwich

Photo: Hulu

Liz Lemon couldn’t have put it better than she did during last night’s episode of 30 Rock, when she visited Fatty Fat’s Sandwich Ranch: “All of humankind has one thing in common — the sandwich. I believe that all anyone really wants in this life is to sit in peace and eat a sandwich.” Which might explain why, despite a blizzard that left seventeen inches of snow on the ground, over 100 people lined up outside of a Fort Collins, Colorado, Chick-fil-A that promised free chicken sandwiches for a year to the first 100 customers. Per Morning Edition: “Still people stayed, surviving with propane heaters and hot chocolate provided by the restaurant.” Meanwhile, closer to home, Boston Market is giving away $1 chicken meals to anyone who presents this coupon (expires Sunday). Luckily, this weekend’s forecast doesn’t call for snow.

Even in a Blizzard, All Anyone Really Wants Is to Eat a Sandwich