Marketing Gimmicks

Ripert Launches Wine Club to End All Wine Clubs

Photo: Wine.com

If you signed up for the Times wine club or the Zagat wine club or any other wine club, then you should feel like a total schmuck right about now, because the sickest, gnarliest wine club of all time has just launched. That’s right, none other than Eric Ripert and “Best Sommelier in the World” Aldo Sohm have launched Avec Eric Perfect Pairings. For a mere $59.99 per month plus shipping and handling, you get two bottles of wine along with some recipes. Of course, it’s not the cheapest wine club in the world but look out, Wall Street Journal wine club and all you other big-media sommeliers, the Ripper just dropped the Sohm bomb.

Ripert Launches Wine Club to End All Wine Clubs