While the big chains fight a federal law that would require national calorie posting (they want the law to apply to individual eateries, too), the Times yesterday pointed to a study of McDonald’s, Wendy’s, and KFC customers that found they were ordering slightly more calories than they did before calorie posting went into effect (only 28 percent of the customers even noticed the calorie counts). Marion Nestle, whose NYU colleagues conducted the study, isn’t discouraged.
On the Atlantic Food Channel today, she points out that the study was limited to low-income parts of the city, where consumers aim to get the most calories for their buck. She believes that with a little education about daily calorie recommendations, some (not all) will change their behavior, forcing fast-food restaurants to serve less calorific foods. Our thought: Perhaps in the same way the White House farmers’ market accepts food stamps at double value, there should be government vouchers for those digusto-looking salads at Mickey D’s? Or could you even pay people to eat them? Either way, maybe we should just be happy none of the chains are offering anything like the 1,500-calorie Krispy Kreme burger that just got some attention from the Daily News.