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Sodagate: The Industry Strikes Back

Sodagate: The Industry Strikes Back

Photo: NYC

Yesterday, the Department of Health unveiled its new "highly caloric soda drinks make people fat" campaign. And today the soda industry is mad as hell and isn't going to take it anymore. The senior vice-president of the American Beverage Association found a voice in the pro-soda Post. "It's absurd and over the top and unfortunately is going to undermine efforts to educate about a serious and complex issue like obesity," argued Kevin Keane. "It just defies science and common sense to single out a single product as the contributor of obesity.

"Why aren't they going after cake? Why single out soft drinks?"

It's true: Singling out soft drinks as a contributing factor in obesity is as prejudicial as singling out smoking as a contributing factor in cancer. It just defies science and common sense.

Ads a Big Fat Joke [NYP]

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