Marketing Gimmicks

Hollywood’s 99-Cents Only Store Wed Nine Couples for Under a Dollar Today

You were right. Turns out you can find anything for under a dollar at 99 Cents-Only stores. To mark today’s 9-9-09 date, Hollywood’s branch of the discount chain offered nine couples the chance to wed for only 99 cents in quick five-minute ceremonies. The store is holding a luncheon made from store items, and is throwing in a night at the Angeleno Hotel, plus a fancy dinner and $99.99 to splurge on. In addition, company reps are scouting hospitals in their markets to find a baby born today that weighs 9.9 pounds and will award the tike’s mama with $999.99, which buys a whole lot of dented cans and shoddy kitchen supplies. No word yet on whether divorces come at a discount.

99 Cents-Only Stores to Celebrate the Luckiest Day of the Century [Reuters]

Hollywood’s 99-Cents Only Store Wed Nine Couples for Under a Dollar Today