Hatching a Chicken Craze

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Susan Orlean of The New Yorker writes about the rise of personal poultry, sourcing its popularity to Martha Stewarts seminal 1982 work, Entertaining: She made chickens seem less like livestock and more like useful and companionable creatures. People have backyard coops for several reasons locavorism, cheap eggs, that back-to-the-land feeling but McMurray Hatchery, which provides many of the countrys birds, finds that uncertainty breeds poultry farmers. When times are tough, people want chickens, the companys president tells Orlean. Watch the video to to meet her chickens.


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