An Easy Fix For Great Lake’s Pizza Problem

Would you pay $40 for this pizza?
Would you pay $40 for this pizza? Photo: Such Luck/GSChi Flickr Pool

Lately, Great Lake seems to be getting as much press for their attitude towards their customers as they are for their (life-changingly wonderful) pizza. The latest voice in the fray is Jay Goltz, the New York Times’s small business blogger, who has an Econ 101 solution: raise the damn prices! “Some people will be turned off by the higher price and go somewhere else,” Goltz writes. “The wait times will go down. Many people will be happy to pay more if they don’t have to wait as long. The restaurant’s net income will probably double. Maybe they will be able to hire someone with a happy attitude to assist.” [You’re The Boss/NYT]

Previously: Will Great Lake Pizza Leave Chicago?