Two well-organized campaigns have been targeting Los Angeles families and the food they eat. In the corner of all that is good and mighty stands Champions for Change, a state Health Department-funded organization applauding California mamas like El Sereno’s Judith Gaeta. Spot-lit this weekend in a L.A. Daily News story (as noted on The Eastsider) on positive eating trends rising in our city, champs like Gatea promote healthy food habits in their broods and neighborhoods. CFC responds by sharing the moms’ tips and profiles on a website and in ads. In the less sparkling other corner is Nestle, whose major campaign to woo the Hispanic market with their Delicias line of frozen yogurt bars in flavors like tres leches and fresas con crema involved a major “grassroots” campaign through L.A.’s Major League Soccer games and Hispanic-themed events through the summer. While Nestle’s bars don’t appear exactly as healthy as the fresh fruit Gaeta sprinkles with chili, we wish both success in taking down fat-filled Flamin’ Hot Cheetos, truly the in-snack among LAUSD students.
Parents Push for Change in Family Diet [L.A. Daily News]
Nestle Builds Relationship with Hispanics on Delicias [PR Week]
