Julie & Julia Extreme Viewing: 12:01 a.m. Thursday-Night Screening, Anyone?

Photo: Courtesy of Columbia Pictures

Is it a sign of how mainstream food culture has become that Julie & Julia is being shown in many New York area theaters at 12:01 a.m. Thursday night/Friday morning — the for-crazies-only showtime usually slated for blockbusters like Batman and Harry Potter? Or is this just another indication of how insanely good a job Sony Pictures has done at hyping the flick (thank you kindly, Eater, for the wrap). Let’s go with both. Yes, tickets are still available.

Julie & Julia