Food Trucks, a Cautionary Tale


As our How to Start a Food Truck guide dropped this morning, the Daily News reported that the Parks Department has evicted the hot-dog vendor who had a lease in front of the Metropolitan Museum of Art. He couldn’t pay his $53,558 monthly rent — one of the most expensive leases in the city. Truck guru Zach Brooks of Midtown Lunch annotated our guide: “Saying that ‘high volume and excellent margins can be a reality for trucks’ is like saying that recording an album of music can net you millions of dollars.” Which it can, but there is a valuable lesson here nevertheless, that not every Churros y Chalupas hipster truck outfit is a gold mine. Indeed, for some, the prospect of returning to i-banking doesn’t look so bad.

So You’re Still Thinking of Opening a Food Truck!?! [Midtown Lunch]
Parks Department Evicts Hot Dog Vendor [NYDN]
Earlier: User’s Guide: How to Start Your Own Food Truck
Has the Food Truck Backlash Officially Begun?