New Domino’s Campaign Is Possibly More Obnoxious Than the Noid

Photo: Courtesy of Crispin Porter + Bogusky

Dunkin’ Donuts hired sidewalk musicians, and now Domino’s is taking its branding to the streets. Literally. This morning around 3 a.m., operatives from a U.K. marketing firm, GreenGraffiti, etched the Domino’s logo into sidewalks using a stencil and a pressure washer. They targeted about 60 locations, including Times Square, outside of franchises, and outside of media outlets (we’re such suckers). A rep from Domino’s ad firm Crispin Porter + Bogusky assures us this was all approved by lawyers, and if anyone raises a stink, the team can just come back and wash the rest of the sidewalk square. Which sounds like a good idea to us — come to think of it, can they just go ahead and clean every damn sidewalk in the city, and clean all the garbage juice off the streets of Chinatown while they’re at it? If they do that, we’ll put better judgment aside and order Domino’s pizza once a week for the rest of our life. Well, once a month, anyway.