Which of the New Pizzerias Is Getting the Biggest Piece of the Pie?


Now that Co. has reached the half-year mark, you might wonder how it and its fellow new-wave pie joints are doing. A little over a month ago, we were surprised to find Tonda nearly empty on a Friday night, during peak hours. Hey, all the easier to snag a sidewalk table — but we worried the crickets weren’t just because it was Memorial Day weekend. When we stopped by last Friday at 8 p.m., the scene was just as grim. For some perspective, we counted heads at half a dozen other recently opened pizzerias between the hours of 8 p.m. and 9 p.m. on Friday. Here are the results.

Tonda – 14 diners, approx. 86 seats available (based on estimated seating capacity)
San Marzano – 32 diners, 6 seats available
Veloce Pizzeria – 22 diners, approx. 28 seats available (based on estimated capacity)
Pizza Mezzaluna – 11 diners, 9 seats available
Spunto – 43 diners, 18 seats available
Kesté – 32 diners, 8 seats available
Co. – 50 diners, 4 seats available, 6 waiting