marketing gimmicks

Nobu Gets Into Refrigerator Sales

Nobu Gets Into Refrigerator Sales

Used to be you got the Maytag repairman to advertise your refrigerators and that was that, but LG has gotten the one and only Nobu Matsuhisa to take us inside his home and his restaurant’s kitchen in a series of videos that reveal everything from his fave tennis racket to his feelings about being called an “artist” versus a “chef” (he considers himself “100 percent chef”). [Epicurious]

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