Nobu Gets Into Refrigerator Sales

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Used to be you got the Maytag repairman to advertise your refrigerators and that was that, but LG has gotten the one and only Nobu Matsuhisa to take us inside his home and his restaurants kitchen in a series of videos that reveal everything from his fave tennis racket to his feelings about being called an artist versus a chef (he considers himself 100 percent chef). [Epicurious]