Lessons in Badvertising: ‘Breakations’ and ‘Brokefasts’


Yes, this is totally the pot calling the kettle black (we do have a weakness for this sort of thing), but portmanteaus in food advertising are getting kind of out of control. Taco Bell has a new commercial instructing folks to “take a breakation” and Dunkin’ Donuts (which just opened its 15,000th store) has a new campaign with the tagline “Breakfast, NOT Brokefast.” We’ll forgive “weekendlessness,” but the rest of this stuff is making “drinkability” seem like Shakespeare. “Brokefast” sounds like you broke a fast, and “breakation” makes us think of a break-action shotgun. As for fast-food promotions we can get behind, how about a simple free slider at White Castle?