Will Pinkberry Binges Be the New Häagen Dazs Binges?

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Today in fro-yo press releases: Red Mango informs us that their product has been certified gluten-free, and Pinkberry reminds us that by the end of May, delivery will be available at all of its Manhattan stores from noon till 8 p.m. Really, this “Swirls on Wheels” thing is evil genius. Maybe we just have this stuff on the mind after reading about Bruni pounding pints of Häagen Dazs, but you gotta wonder — will Manhattan’s lonely hearts, bummed at having no plans on a Friday night, now be littering dark corners of their apartments with empty Pinkberry cups? How long before we hear: “You’ll never believe it! I ordered all this green-tea fro-yo in order to meet the $10 delivery minimum and ate it all while watching a Degrassi High marathon.” Sure, for plenty of people Pinkberry is a group activity (you know, the types who roll in ten deep and make you wait forever), but chances are this’ll introduce the brand to a whole new customer — the “I don’t want to be seen eating fro-yo because I don’t want people to think I’m worried about my weight” type. Come to think of it, maybe Pinkberry should be the next food available via TiVo.

Will Pinkberry Binges Be the New Häagen Dazs Binges?