Tropicana Redesign Cost Sales; Odessa on HBO


• People really didn’t like those new Tropicana cartons. During the brief time the redesign was in stores, the line’s sales fell 20 percent. [Ad Age]

• New HBO series Bored 2 Death recently filmed at Odessa. [EV Grieve]

• Healthy Choice is spending almost $100 million on a new ad campaign, including commercials starring Julia Louis-Dreyfus and directed by Christopher Guest. [NYT]

• Old-school Italian grocer Bazzini will likely close soon. [Downtown Express]