Top Chef Discovers Entire New Level of Shilling


Apparently, Top Chef has run out of things to plug, because the show is now creating products to push. The Times has it that Top Chef–themed flower arrangements from Teleflora will soon be available, and Bravo isn’t going to be shy about letting you know it. Also in the works: Top Chef wine, cutlery, and cooking classes. Hey, Bravo — now that this show is basically an infomercial, can you please move it to 3 a.m.?

Bravo Shows Move Further Into Licensing Products [NYT]