From time to time a thing comes along that just checks off every trendiness box on the page. Right now, it seems the new Indian Bento is gearing up to become just that thing in the Bay Area’s food scene.
The idea is simple — This company will deliver a stack of pre-made and boxed organic Indian meals to families, companies, or individuals, and they also sell them at a San Mateo cafe once a week — but the timing and delivery are just right to make Indian Bento the “it” food thing for a while.
Just a couple weeks ago, Tom Colicchio told 7x7’s Sara Deseran that he thought Indian street food would be the next big thing. Indian Bento is not only street food, it’s mobile (in a yellow Mini Cooper at that). It’s on twitter, natch, and facebook, and it capitalizes on the Oscars (“From Slumdog to San Francisco,” reads the tag-line on their site). Just about every hip thing is here, including the sort of grandfathered-in trend of bento, long a fascination of foodies. It’s even got the restaurant-within-a-restaurant thing going.
So is all this savvy just really good marketing, or is it pandering? The answer to that question has everything to do with the quality of the food. For now, we’ll give them the benefit of the doubt, but you can judge for yourself tomorrow at the Wall Street Cafe, 777 Mariners Island Boulevard, in San Mateo.